About the President
Alicia Maldonado is President of Mockingbird Communications. She brings over three decades of experience and expertise in strategic planning and communications, media relations, community outreach, organizational development and collaboration with coalitions on social reform issues. She also has a passion and commitment to advancing education reform through small learning communities, charter schools, effective parental engagement, and other reform measures to improve the quality of education students receive.
Prior to starting her own company, Ms. Maldonado was part of the winning team of professionals at the premier public affairs advocacy firm GCG Rose & Kindel in Los Angeles where she serviced a diverse roster of clients in strategic planning and communications, media relations, situation analysis and organizational development.
Before her time with GCG Rose & Kindel, Ms. Maldonado worked as the Senior Director of Communications and Public Policy for the Mexican American Legal Defense and Educational Fund (MALDEF) where she was responsible for the development and implementation of strategic media and communications plans on policy issues relating to education, voting rights, immigration, resource equity and employment. She also worked on several major media outreach projects, including the national decennial census counts in 1990 and 2000, and a national television Latino image campaign. She supervised production of all organizational printed materials, coordinated press conferences and briefings, served as ghost writer for MALDEF’s president and general counsel and provided media training to staff and other spokespersons.
Ms. Maldonado is active with organizations focusing on education reform issues. She is a member of the Los Angeles Area Chamber of Commerce Education and Workforce Development Committee and sits on the board of the Los Angeles Trade Technical College Foundation and Camino Nuevo Charter Academy. She also sits on the board of the Los Angeles Ronald McDonald House, is Vice President of the Los Angeles Center for Law & Justice and is President of Hispanas Organized for Political Equality-Political Action Committee (HOPE-PAC)
Ms. Maldonado began her career as a general market television news reporter in Fresno, California, and was the first Latina hired in English language broadcast television in the San Joaquin Valley. She helped launch Radio Bilingüe, a public bilingual radio station serving listeners in the central valley and served as program director at Fresno Cable TV (now Time Warner) and programming manager for Continental Cablevision (now Time Warner) in South Central Los Angeles.
Ms. Maldonado received her Masters Degree in Communications Management from the Annenberg School of Communications at the University of Southern California and her undergraduate degree from California State University, Fresno.
Ms. Maldonado’s professional background and experience has allowed her to deepen and strengthen her knowledge and understanding of some of today’s critical issues and to apply that expertise to social change efforts. Ms. Maldonado is committed to working collaboratively with others who share this philosophy.